Agency work
Agency work is its own beast with tight deadlines and high stakes. But the rewards are even higher with diverse projects, a collaborative team, and creative freedom.
As a writer at Struck, one of Utah's top creative agencies, I've had the opportunity to work on lots of stuff, from renaming biotech companies to creating throwback campaigns for ski resorts to editorial and thought leadership pieces. It’s fun, it’s face paced, it’s full of surprises.
Naming
Grew his following on the site from 200 to 3,500 in 24 hours.
“Follow the winemaker” campaigns
And sometimes we go old school with plain text “letters” and the data says they totally work.
Bi-annual Thank You From the Bottom of My Heart campaign where a grateful indie winemaker gives away their best bottles to thank customers for their support.
This retirement letter from a Napa winemaker generated $500,000 in sales in the first 24 hours.
Partnerships
Naked Wines x Rockies partnership
Generated 3,200 preorders = $500,000 in sales
Aileron came to Struck looking for a brand overhaul. First thing: a new name. This biotech is on a mission to end fibrosis and I needed to come up with a name that was different, empathizes controlling this disease, and being based in Austin, they wanted a slight tip of the hat to Texas. Meet Rein Therapeutics.
Growth/Funnel Testing
For a HelloFresh partnership we were asked to reimagine our new customer flow, here is my pitch.
Social
